We offer SEO Services.
SEO (Search Engine Optimisation) is all about helping your website to come up in the search result pages of the search engines such as Google. You could have a fantastic website but if someone can’t find it using Google or it is not on the first page of the search results then it may not get as many visitors as you would like.
SEO is an activity that needs constant work and monitoring to ensure that you continue to rank highly in the search result pages. Digital Trading Creative has specialist staff that can work with you to manage your campaign.
- Competitor and keyword research
- Writing of optimised page content (articles, pages, blogs)
- Gain and maintain SERPS (search engine ranking position)
- Pay-Per-Click (PPC) campaigns
- Google Analytics
- Organic searches
Organic searches are the most commonly clicked on links and are presented in the centre area of search engine results pages. Google uses a special algorithm that measures a number of different parameters within your website to decide where your site would be on the results pages. We can help you to undertake a series of steps including ensuring that your page content is written correctly, is relevant to the user and that you have effective metatag and alt text information (this is information that the search engine reads).
Competitor and keyword research
We start with carrying out research on your competitors to see what keywords they rank for. We then research keywords using specialist online tools. This means we will look at what search words people actually put in the search engine to find the services that relate to your offering and how competitive those keywords are. We then can recommend keyword phrases to optimise your site around.
Writing of optimised page content
It is important to write page content optimised around the SEO keyword phrases. Content could be in the form of articles, pages or blogs. We have our own in-house writer who will take time to understand your business and ensure that there are calls to action within the pages. You could also have in-bound links from quality relevant sites and outbound links to relevant information. It is also needs to be user friendly and relevant content to the user.
If you have a website you will have access to the site statistics or you can set up your own using Google Analytics. It will show you keywords and phrases searchers actually use to find your site. As part of our SEO services offering we monitor the progress of your keyword phrases to see if they have improved position. We have the ability to track the journey of the visitor from the initial site entry page to the exit point.